NASSCOM is organising its two day product conclave at Bangalore on 27-28 October. This is an annual event and this year’s show seems to be building up to a really tempting fare. The speaker list includes Guy Kawasaki, Kiran Karnik amongst a host of other industry hotshots. Apart from panel discussions, the program schedule includes four workshops:
Evangelising and Selling the Dream- Learn how to use use secular evangelism to get customers, employees, and partners to believe in your product. It charts a complete course for the beginner evangelist covering how to define a cause, how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. This is by Guy Kawasaki.
The art of writing a business plan- Writing a business plan is often a giant obstacle for an entrepreneur. This high energy workshop will demystify the process by outlining a logical sequence of thinking through all aspects of starting a business. It will use real-life business plan examples and will provide a detailed outline of all sections that are needed. It will also tell what should not be in a business plan.
Marketing and branding strategies for product companies- This workshop is about using creative and innovative marketing strategies that will help your product achieve notoriety. It addresses positioning, channel management, promotion, and online advertising.
Go-To-Market strategies for product companies.
The registration details are here.
This is a great opportunity for tech companies to participate and learn from the experience of others. You could also participate in the product showcase.
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